With Mother’s Day just around the corner, shops and restaurants are gearing up for an expected increase of sales and bookings in the coming weeks. In a survey commissioned by Onbuy.com, it was discovered that Brits are spending on average £38.50 on their mother’s yearly; up 5% from last year’s findings. Like other years, men were spending more on their mum’s (£42) than women (£35).A survey of 1650 reveals the top five presents bought for mums (with the average spend) in the UK are: (1) Flowers- £35 (2) Taken out for family meal- up to £30 per head (3) Chocolate- £10 (4) Perfume- £40 (5) Homeware- £18. Further analysis highlighted that presents such as flowers and chocolate relayed a gesture of appreciation and love, where such gifts are given to highlight a special purpose. Additionally, children taking their mums out for a meal allowed them to spend time together as a family, ensuring their mother felt special and valuable.
However, are these traditional gifts what mothers wanted?
In a mirrored survey of mothers with children aged 3-10, Onbuy.com discovered that these gifts held little value. Although much appreciated, after just a few years, many started to resent these generic “cheesy” gifts. In fact, it was found flowers were not so popular among mums, with only 4% admitting they would rather flowers over other presents.
One mother from the survey claimed “I do find it heart-warming when my children bring me flowers, but to be honest, I am extremely particular about my preference. At the end of the day, they die, and there is extra pressure to keep these flowers alive when given by my children, causing more house work than necessary.”
This was the consensus surrounding such gifts, where they had in fact become an inconvenience. 78% claimed they did not need more junk food, “finishing my children’s uneaten meals have made me pile on the pounds-without the chocolate”. Additionally, 72% of mothers questioned if a meal with their young children was as pleasant as they had hoped, with all the screaming and nagging, a meal out is never as peaceful.
When presented with a list of options for gifts, what came out as most popular in the survey was the following: (1) A relaxing spa day- 19% (2) Date Night- 17% (3) A quiet night in with wine- 14% (4) An extra three hours in bed-11% (5) No housework- 9%. Ironically, the survey highlighted that 76% of this group of mothers ultimately wanted a day off from parenting responsibilities on Mother’s Day.
Additional analysis alternatively emphasised that those whose children were aged 18-30 favoured quality family time with their children (87%), highlighting the disparity between different stages of motherhood. Additionally, 96% of grandparents would in fact rather spend time with their families, with 56% claiming they felt neglected on Mothering Sunday.
So, for those with young children, before you go shopping this year, maybe give your mum a call and rethink your gift. Give your mother the gift of their grandchildren, and your wife the gift of relaxation this Mother’s Day.
New 2017 research reveals we spend on average £38.50 on our mother’s; up 5% from 2016 Flowers are still the most popular gift to buy, though just 4% of mothers with young children claim it is their preference.
However, 91% of grandmothers would rather the gift of spending more time with their families on Mothering Sunday.
What Mothers Get:
2) Taken out for a meal
What Mothers Want:
1) A relaxing day at a spa
2) Date night
3) A quiet night in with wine
4) An extra three hours in bed
5) No Housework