The Tooth Fairy has a new look this month as an initiative inspired by How To Train Your Dragon 2 is encouraging British children to take ‘Toothless Selfies’ to help raise money for BBC Children in Need.
‘Toothless Selfie Month’ is a charitable partnership between Netmums and Twentieth Century Fox Home Entertainment in celebration of the release of DreamWorks animation’s How To Train Your Dragon 2 out on Blu-ray and DVD – NOW and is set to raise awareness and support donations for BBC Children in Need.
Inspired by the fun and loveable dragon character Toothless from the successful animated films, the initiative is looking for British children to present their best gappy Selfies and upload them to the Netmums website gallery to be in with a chance of winning prizes. After the snap has been uploaded, participators can Tweet it using the hashtag #ToothlessSelfie and donate their tooth fairy money to the charity BBC Children In Need using the unique link for the cause.
Hosted on the Netmums website, parents and their children just need to follow the link to the How To Train Your Dragon 2 Toothless Selfie page and then simply click upload image so they can view their picture online which will be automatically entered in to the competition.
A spokesperson from Netmums said: “Over two groundbreaking animation films, Toothless has become an incredibly popular character and it’s great to see how he is now a role model for young children and is helping raise money for such a great cause.”
“Losing teeth is something that all children are faced with as they grow up and we hope lots of How To Train Your Dragon fans will take this opportunity to upload their picture and take part in such an exciting activity inspired by a great film!”
Toothless is the funny and popular dragon character in the How To Train Your Dragon franchise which consistently breaks the global box office and the thrilling second chapter of the epic trilogy does not disappoint. The film sees the inseparable duo Hiccup the Viking and his faithful dragon Toothless return to protect the peace and save the future of men and dragons from the power-hungry.