This amazingly simple but striking BRAVE t-shirt was inspired by a young Dorset mother’s devastating diagnosis of cholangiocarcinoma just before Christmas 2018. With three young sons and a devoted husband, Alexa is facing her diagnosis with bravery and incredible strength of spirit and it was this attitude that inspired her school friend and co-founder of Catapult Clothing to create this limited edition BRAVE t-shirt to raise funds for the AMMF charity. The BRAVE t-shirt has been created to raise funds for research to develop better diagnostic tests and more effective treatments for cholangiocarcinoma (bile duct cancer). This rare cancer is difficult to diagnose accurately and early and needs additional funding.
With influencers including Davina McCall, Bear Grylls, Naomi Isted, Hugh Fearnley- Whittingstall, Jenny Jones, Mummy bloggers - SurreyMama, HeyItsRomeca, Lulu Dumas and BricksnStitches taking to social media sharing pictures of themselves wearing the t-shirt using #beingbrave - the t-shirt has already sold more than 700, raising £5,000 in just over the two weeks. With the #beingbrave message clearly resonating with many people, orders have been received from across the UK and the globe, including Australia, New Zealand, Singapore, Dubai, Canada and the USA, as well as more than 10 European countries.
Helen Morement, AMMF’s CEO comments, “Year on year we’re seeing an increasing number of young adults being diagnosed with the ruthless disease, cholangiocarcinoma, so we’re truly grateful to Alexa’s friends who have combined their skills and expertise to launch the #beingbrave campaign on her behalf. This campaign has done much to increase awareness around the world, and to raise funds to enable us to support desperately needed research.”
Whilst being affected by cholangiocarcinoma is rare, the #beingbrave message of this t-shirt is designed to resonate with everyone being BRAVE in whatever battle they or their loved ones might be facing; be it an illness, a loss, mental health or challenging life situations. Launched on World Cholangiocarcinoma Day, the BRAVE t-shirts continued to sell during Cholangiocarcinoma Awareness Month, and will be available into the Summer in both kids and adult sizes from £15 via: https://catapultclothing.com/collections/brave